The future of marketing - leading the way with game mechanics:
Right now your organization is threatened by powerful forces beyond your scope of influence: Facebook, Farmville, massively multiplayer online games and other fascinating diversions !
Remember this stunning statistic: In just two years 600 million people have become addicted to playing social games - and this number is relentlessly increasing.
But know this - the smartest entrepreneurs are using social & game mechanics to exponentially increase the success of businesses that have nothing to do with casual games !
Because social and game mechanics use psychological & behavioral principles to radically improve:
Attraction
Attention
Engagement
Virality
To compete successfully in a world where attention and engagement is being shattered by the explosion of competing diversions:
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In the meantime check this out:
Ed Catmull - President Pixar & Disney Animation Studios:
